HTML titles are titles that the search engine looks at in order to determine if the website has relevant information for the searcher. It is important to remember that the search engine is not human n; therefore it is not going to care about how flashy the title is. What the search engine cares about is whether the HTML title has the keywords that it is searching for.
HTML titles are very important for the search engine and have a limit of how many characters that are considered valid and important. Most search engines do not look beyond the first 120 characters of the title. They also tend to ignore punctuation, so placing commons, periods or other punctuations takes away from
the number of characters available to use keywords in.
HTML titles are not typically visible to the person checking for the websites. Instead, this person sees the site title and the site description and makes a judgment call based on this information. In rare cases, depending upon the search engine, the HTML title can be seen, so it is important to use the keywords in a sentence or title structure.
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1.Tags are words which are attached according to the context of post , which can be a post ,image or a video.
2.These are searched by the search engines which are similar to keywords which are pointed or attached through a program.
3.These necessarily does not contain the words in the articles or in the text , but can describe what the text or the post is about, we may tag our friends in those posts , so that when we hover over the post , we can see the tagged friends.
4.These can be manually attached to a post and automatically be handled by website hosting providers .
5.Tags can provide link back to the other sites which in turn help in bringing more traffic to our site.
6.These tags are clouded at in one place in all font sizes.
7.No matter how tags are placed on the website, they have become one of the single most important aspects to search engine optimization.
8.Most blogs and sites have a multitude of tagged words, even though they may only have a few keywords that are used frequently.
9.One of the most common tagging programs is “Tag the Web” and it
is offered by WordPress.com. This program highlights and “tags” words that are commonly used in the search engine process.
For an example you can see in the footer of this site for tagged words or links .
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Keyword “puri” given by the user will be searched by the search engine . This is a single word search engine query and it will result in many different websites giving you about the puri recipe or the puri hotel or the puri place.
User who types in “puri recipe” will receive information about
“poori recipe”, “pani puri recipe”, “pani puri in other language” etc many different combinations a user can find, since those phrases have the words a user is looking for.
The keywords are not case sensitive. The search engines do not recognize the difference between a capitalized word and one that is not.
Search engines also do not notice words that are italic or bolded any more nor they notice words that have the font or format altered,but it is no longer recognized as a means of search engine optimization.
There are two forms of keywords. These are the short tail and the long tail keywords. To differenate the two types of keywords, the short tail keywords are those that include only a few words. Meanwhile long tail keywords are those keywords that include full questions or a series of words. Both of them yield different responses from the search engines and the websites should be prepared for either type of keyword queries.
Short Tail :
website building, cooking is easy, cute dolls
How to build a website, how to make dolls, herbal remedies for soar throat, where to buy for discounts and deals.
The long tail search engine keywords tend to provide users with a very exact type of website that answers that specific question or statement. These long tail websites may not get as much traffic as the short tail keywords, but they do provide better quality content for the user.
Now whether you do seo for your own site or for your clients , using relevant keywords and other techniques….site building should not be a problem when you can get ready made themes for your own needs or for your clients….just browse this http://www.appthemes.com/?aid=44767 to have a look on various themes available…
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5 key points about keywords
Keywords are the words that people use to search for a website. They type these words in search bar of the search engine and once they hit go, the search engine works to identify these words throughout the texts of various websites.
They can be used in a couple of different ways.
1.Keywords can be used in a natural manner in the context of the website text. This is the preferred method of keyword usage and it is also the most effective manner. This helps to ensure that
the people viewing the website find what they are looking for and are not likely to click out quickly which would show as an exit from the website, that hurts the SEO ratings.
As all the people who surf the internet doesn’t know or have the knowledge of technical aspect of how the search engines work , they just type the words or a small sentences in the search bar for their information, and these are some times called as premium words and most important words for the seo rankings.
So we all the SEO analyists should think and work in the user’s point of view for right kind of keywords and analyse what’s the best for the domain name of the website .
2.Keywords can also be used in a tagging method where they are all clumped or grouped together, creating a large number of keywords without content. This is considered an unethical method of using keywords and it can hinder the website more than it can help the site because most search engines are programmed to detect
and ignore this type of keyword entry.
3.Keywords should be used in the HTML and the standard title for the website. This usage of the keyword within the titles will help people to feel more confident about viewing the website.
4.Keywords that are used in the titles also help to ensure that the search engines find the websites with little difficulty. Be sure to
use the keywords in a very fluid and natural manner when putting them into the title. The title should not be just the keywords.
5. One of the important things to remember about keywords is that they do not have to be exact for the search engines to find them. There are many people who are not able to spell what they are looking for, and the search engines will approximate for the searcher. The search engine will also notice words that are
close together, but not necessarily equal to each other.
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How To Use SEO
Using SEO techniques is not a simple process. This is
always changing and many people find that they have difficulty keeping up with the search engine optimization changes.
Luckily there are a few things that do not change in the search engine algorithms. These things may be used in a different way than they have previously been used, but they are still used by the
search engines to find, sort and assign order to the websites on the Internet.
One of the best things to use for search engine optimization is keyword optimization. These are words that people use to search for items on the Internet.
The keyword is simply a word that is used in natural sentence methods that the search engine is able to latch onto and assign a code to.
The more keywords that are used, the more the search engine registers the website, but if it is overly saturated, it can work the opposite way.
Tags are another common way to mark an article or website for search engine optimization. This method highlights different words for the search engine and makes them easier for the program to find. The tags do not need to be used in a natural way within the wording of the website, but rather can be listed along the side or under the text of a website.
HTML titles are the titles of the website that the search engine looks at. This is not necessarily the title of the website itself. Setting this title can be a little tricky, but once the process has been mastered, it can greatly increase the traffic to the website. Most often the title is really another set of keywords.
Site descriptions and blogs are additional texts that help to identify a website and provide room for the keywords. Simply knowing what these items are can help to optimize a website, although it is much more effective to know how to use these different tools appropriately.
SEO tools are keywords, tags, html titles, Blogs and site descriptions.
That will be discussed as each of the tools is described in depth and using them is explained. There will be samples as well, making learning the search engine optimization process much easier.
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Why SEO Is Important
Search engine optimization, or SEO, is very important because without this optimization, the website will go unfound by those who are surfing the Internet.
Most people fail to go beyond the 2nd page of website listings when they look for a key word or product.
The higher on the list of relevant websites the website is;
the better chance it has for being clicked on and viewed by the potential customer.
Another reason that it is important to search engine optimize a website is to make it stand out from the other websites that might be selling the same product.
By constructing the website in a search engine friendly manner, it can make more sense to the customer and to the individuals who are looking for the sites.
Search engines themselves are non-human and function using algorithms, so by finding the right system and processes for search engine optimization, the website will be able to fulfill all of the potential needs of the customers as well as bring in more traffic.
By performing regular search engine optimization techniques on the website, the website owner can find and correct any errors that may be on the website. These errors can cause the website not to function appropriately, and can leave customers frustrated and unwilling to return to the website.
The process of search engine optimization can also help to identify dead links and where new content is needed.
If there is a constant stream of new content, there will be something for the search engine to sort through and latch onto in regards to fulfilling the requests of the searcher.
This new content can also cause people who have been at the
website to pay more attention to the website even when not using the search engine. This can be done by making the website one of the favorites and by returning to the site on a regular basis.
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There is a bit of confusion about search engine optimization. Some people think that SEO (the abbreviated form) is nothing more than tricking search engines into giving a high ranking for a particular site. Others think that search engine optimization is so complex that they could not possibly understand it. Neither of these views are correct. Search engine optimization is best defined as the art and science of building web pages that are both search engine friendly and user friendly. Below are four basic steps that you should consider for website optimization.
1. Your web design should emphasize text and not graphics.
“Search engine friendly” means that search engines should be able to find data on your site that they can put in their data bases. While a picture may be worth a thousand words, a search engine is trying to classify pages by text and not by images. If you have an opening page with a beautiful picture of the sea and only two words of text saying “enter here” then this page will not rank high in searches for Florida Vacations. Similarly if you have a headline with important text containing your site’s keywords it should not be displayed as a gif or jpeg image. Pages that are all flash or all images are not search engine friendly, and often are not user friendly as well.
2. Links to your interior pages should be easily found by search engines
An important thing to remember is that you want not only your main page, but all of your interior pages to be included in the search engine index. While most people will probably enter your site through the main page, many will enter after doing searches which lead them to your inner pages. The best way to make sure that search engines will find and index your inner pages is to include text links to these pages. If you have navigation system which uses Java script or images, then it is best to add an additional text link navigation bar at the bottom of the site to ensure that the robot follows the links to your inner pages.
3. Your pages should be built around specific keywords or keyword phrases
Robotic search engines and human users have one thing in common: they are trying to figure out what your site or your particular web page is all about. It is not possible to get high rankings for thirty different search terms with only one web page. However it is possible to build separate web pages which explain and give importance to various aspects of your organization’s activity. These sub pages can be optimized so that they perform well in searches for your various keywords.
4. Once your material is organized, then your keywords should appear in strategic portions of your web pages
If your site is about Florida Vacations, then these words should appear in the following places of your html pages:
a. In the file name or the url.
If your site is called www.floridavacations.com then this will give you a head start in any searches for this term. Similarly if your company is called XYZ Travels you may have a web page with this url: www.xyztravels.com/floridavacations.html
The url or file name is an important indicator to a search engine, so don’t miss the opportunity to put your important term either in your main domain name or in your file names.
b. In the title tag
The text that is displayed in the blue line at the top of your browser is your title tag. The title tag is located in the section of the document. If your main phrase is “Florida Vacations” then the title tag in your html document should look something like this: Florida Vacations: Florida Vacation Information by XYZ travel
c. In the Description tag
The description tag is not seen on the web page but search engines often display it as the text which gives the searcher an idea of what your page is about. The description tag should be compelling, and make someone want to click and see your page, while also containing the keywords that are in your url and your title tag. A description tag for this site might look as follows:
d. In the headlines
Just as someone reading a newspaper looks at headlines to find out what is important, a search engine robot looks at the headlines of a web page in order to pick up the essential feature of that page. Put your main phrase in a headline and place it near the top of the page. Your headline text should be enclosed with special header tags such as , , . A headline tag for our hypothetical page could be written as follows: Florida Vacations: Plan Your Vacation Now And Save Money or Accommodations, Entertainment and Transport in Florida
If you don’t like the look of the h1 tag, then use a smaller tag, h2 or h3, or adjust your site
‘s style sheet so that the h1 tag is displayed in a small font which better matches your body text.
e. In the body text of your page
Your main keywords or key phrase should appear in the first paragraph of text and in a natural way throughout the text and also at the end of the page. In normal writing you would first introduce your subject, then explain what it is about and then summarize at the end. Follow this same procedure when you start writing your web page. Pages written in this style will automatically have correct keyword density and distribution.
f. In anchor text on your page
Anchor text is the clickable portion of links on your web page. Suppose you are describing your Florida Vacations and you want to direct your web visitors to an inside page with more information about this subject. Instead of making a link that says “click here,” it would be better to have a link that says “Click here for more information about Florida Vacations” or even better, the link text will only be “Florida Vacations” and the “click here” will be rendered as normal text.
If you follow these search-engine-optimization steps when building your website you will end up with web pages that are easily understood by your visitors, and easily classified and indexed by search engines.
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Link Building for SEO On A New Site
The joys of link building and search engine optimization. If you have a new site, here is a tip that you might want to consider. Then again, you may just want to pitch it.
Link building simply refers to an issue known as relevancy. When ranking sites in search engine results, Google tends to list the site that is the most relevant. There are a lot of factors that go into determining relevancy, but the number of other sites linking to yours is one of them. This is why a site like the one for the IRS is high in search results for tax issues even though it does not trade links per se.
Ideally, you want only inbound links from other sites that are relevant to the subject of your site. If you have a plumbing site, you want links from other plumbing or home improvement sites. Despite all the junk email you receive, links from casino and pharmacy sites are not going to help the rankings for your plumbing site. They will hurt the rankings because they are not relevant.
When building links to your site, Google favors a slow, steady increase in links. If you want top rankings on Google, you should follow this mantra with one exception. If you have a new site, you need not be a slave to this approach.
As you probably know, new sites are not ranked by Google. Instead, your site will sit for six months or so in the much discussed Google sandbox. Given this fact, you really don’t need to worry about Google for the same period of time when it comes to your links. Google isn’t going to rank you anyway, so picking up the pace isn’t really a problem.
With a brand new site, I prefer to create as many legitimate, relevant links as possible as soon as possible. The reason is I find it beneficial to start aging the links as soon as possible. Links to your site tend to grow in value the longer they exist on another site. From my point of view, why not maximize the number as quickly as possible? It isn’t like it is going to hurt your rankings on Google. You aren’t going to have any!
In taking this approach, I am not suggesting that you purchase links, use link farms or so on. I am just suggesting that you maximize your link trading efforts immediately to build up as many links as possible and get the aging process rolling. As you approach month four in the sandbox, you can start scaling back your efforts to a more slow and steady approach. It worked for me.
Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination – your website – you need to
provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.
Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site – or of seeing any real profits from the visitors that do arrive – decreases dramatically.
Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it.
So your first step in plotting your strategy is to gather and evaluate keywords and phrases.
You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG. It’s hard to be objective when you are right in the center
of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.
Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.
The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.
Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.
The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.
You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and
phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.
Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.
Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the
specificity of your keyword is, the less competition you will face.
The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters” which do
you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.
Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.
Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.
This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better
Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work – and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.